At the highest level, there are three elements that you can control in the process of selling your home. They are price, presentation and exposure.
Exposing and promoting your property to a broad range of potential buyers is my number one objective. My Marketing Program targets three groups; Real Estate Professionals, General Public and Internet Shopper. For each group I execute specific tactics to promote your property.
Prudential Real Estate has an agreement with Yahoo!, the No.1 Internet brand globally and the most trafficked Internet destination worldwide. This agreement enables visitors to the Yahoo! Real Estate section of the site to connect directly to the real estate website of a Prudential Real Estate affiliate and to view the details of your listing as a "Featured Property."
Potential buyers will have instant access to information about your property through out industry-leading electronic media. In addition to Yahoo! Real Estate your listing is prominently displayed on www.prusnyder.com, www.DavidWallner.com and a host of affiliated sited that are explained below. |
Our Internet Marketing Strategy | It's no secret that 98% of home buyers find the Internet useful when searching for a home. The link to the left explains what Prudential Snyder and Company does to maximize expsoure for your lisiting online. |
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Determining a Market Sensitive Price
An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. A Comparative Market Analysis considers similar properties that have sold in the recent past and compares their features with the features of the subject home.
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Presentation - How others will see your property
It is important for a property to make the best possible impression on prospective buyers. These five steps can help your home make the best impression.
1. Fix anything that is broken or missing.
2. De-clutter all spaces including closets, basements, garage.
3. Neutralize any strong decorating elements, including removal of wallpaper.
4. Clean the home to a white glove standard.
5. Add drama to the home by placing fresh flowers or baking cookies, also turn on lights and open window coverings. |
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