Price, Presentation & Exposure
At the highest level, there are only three elements you can control in the process of selling your home. They are price, presentation and exposure.
Exposing and promoting your property to a broad range of potential buyers is my number one objective. My Marketing Plan targets three groups; Real Estate Professionals, General Public and Internet Shopper. For each group I execute specific tactics to promote your property.
Prudential Real Estate has an aggressive syndication strategy that insures your listing will be seen on virtually every 'home search' Internet site.
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Our Internet Marketing Strategy | Prudential Snyder Advantage
It's no secret that 98% of home buyers find the Internet useful when searching for a home. The link to the left explains what Prudential Snyder and Company does to maximize expsoure for your lisiting online.
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Determining a Market Sensitive Price
An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. A Comparative Market Analysis (CMA) considers similar properties that have sold in the recent past and compares their features with the features of the subject home. Adjustment are made to the price of the comparable homes to arrive at an Average Adjusted Selling Price for the subject property.
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Five Steps To Preparing Your Home
It is crucial for a property to make the best possible impression on prospective buyers. These five steps must be taken seriously.
1. Fix anything that is broken or missing.
2. De-clutter all spaces including closets, basements, garage.
3. Neutralize any strong decorating elements, including removal of wallpaper.
4. Clean the home to a white glove standard.
5. Add drama to the home by placing fresh flowers or baking cookies, also turn on lights and open window coverings.
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Make Your Home Irresistible
Unless they are looking for a fixer-upper, home buyers are more likely to make a bid on a home that they can enjoy immediately. Therefore, sellers need to create an environment the buyer can’t resist. In other words, do everything you can to make the home so attractive, charming, cozy, inviting, comfortable and exciting that a buyer will want to buy that lifestyle for himself. Get the buyer involved on a positive emotional level.
Evaluate the home from a buyer’s point of view. An experienced real estate professional will be able to offer an objective view and will also know what buyers are asking for. Get your home in tip-top shape by making repairs and cosmetic improvements, and removing clutter. Take the Five Steps to Preparing Your Home seriously.
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