I did not create these principles, but I believe they accurately represent how I see myself in relation to my clients.
1. I will grant clients the ability to talk to ME (not to my voicemail and not to my email). 2. I will call clients before they call me. 3. I will have live, face to face meetings with my clients whenever possible (what a concept). 4. I will remember that a crabby client needs my sympathy more than anything else. 5. I will go out of my way to show I genuinely care by asking directly what the client wants and needs. 6. I will cause my clients to believe they matter, and they are important. 7. I will never allow my clients to know I am feeling crabby, overworked, or underpaid. 8. I will lavish a smaller number of clients with attention rather than give no service or poor service to many. 9. I will strive to continuously improve my service and never be satisfied with the 'status quo'. 10.I will know my stuff and will use this knowledge to create value for my clients.
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